A male boxer wearing gloves and athletic gear trains intensely with a coach in a boxing ring. The coach holds focus pads and wears body protection. The scene is dynamic, energetic, and captured in black and white.

OUR STORY

Back in 1985, our founders began producing hand-sewn boxing bags and martial arts uniforms in their home garage near Sydney, Australia. With our customers always at the heart of what we do, we listened to their needs and introduced more product ranges into our store, including functional fitness items. More than 40 years on, SMAI has grown into an internationally acclaimed brand that serves a broad athletic market.

Gym

our vision

To inspire athletes around the world to become the master of your sport.

Triple Black Boxing Bag

OUR MISSION

We are committed to providing quality products, great value and exceptional service so that our athletes can focus on unlocking their full potential.

A shirtless man in camouflage shorts lifts a dumbbell on his right shoulder while standing in a gym, surrounded by equipment and pull-up bars.

Leading in Fitness, Boxing & Martial Arts Gear

SMAI is a global fitness, boxing & martial arts equipment supplier and sells worldwide in over 65 countries. From global fitness franchises, military setups, new gyms, to athletes at every level, we offer a wide range of training solutions